HOW WE RAISE FUNDS

Our formula for raising funds is simple – our campaigns and initiatives aim to inspire people of all cultures, communities and creeds to work together in order to maximise fun and enjoyment as well as the personal satisfaction that is obtained through the act of giving selflessly.

Our approach to fundraising is based on the three ‘Ps’:

• People – we aim to maximise the number of people that our campaigns appeal to irrespective of their social, religious or ethnic background

• Partnership – we seek to work with and alongside other organisations in a spirit of goodwill and cooperation

• Promotion – we aim to maximise the publicity our campaigns attract in order to raise awareness and generate support for the causes we promote

The money we raise is received from a number of different sources.

TRADITIONAL CHARITABLE FUNDRAISING METHODS:

We host charity dinners, conduct campaigns, promote events, initiate challenges and other fun activities.  We also raise money through the public via sponsorship and generous donations.

BUSINESS INITIATIVES

We work with key business partners to produce products and promotional tie-ins that are revenue generating.

COMMERCIAL ENDORSEMENTS

We also raise funds through the cooperation and goodwill we receive from well-known personalities and artists who support our work and offer access to their own products and brands for commercial exploitation.